Designed in Southern California by an English mother of two, MooRoo Swim was born out of a desire to create high quality, sustainable swimwear that lasts far beyond just an Instagram photo opportunity. Every aspect of the brand is inspired by love, motherhood and nostalgia for summer days, whilst each of our designs has been honed and crafted to ensure confidence, timeless style and the ability to match your mini-me’s.
When looking for Mommy & me swimwear, a quick online search will bring up an endless amount of results, however after buying many of these pieces ourselves, it became quickly apparent that the vast majority of available options were low quality and didn’t last more than a couple of wears - even if they looked great initially. This is where we saw an opportunity to design and create high quality, sustainable swimwear that will last seasons and also give you the ability to compliment your swim style with your littles.
Every MooRoo swim piece is double layered with the highest quality Italian recycled ECONYL and designed to hug each and every curve of your body, giving you an instant feeling of confidence every time you slip it on. We’ve also made conscious decisions during our design process to ensure that you not only look cute (which you will), but you can be comfortable and supported all day, throughout all types of movement and every adventure you’re on whilst wearing our line.
Our swimwear designs are both timeless and whimsically inspired, whilst the color tones reflect the hues of the earth & ocean. We will happily recommend sizes and answer questions on fit, to ensure you take home the perfect piece. Just ask!
Our goal is to offer a high quality, ethical alternative to the family matching swimwear market and to help build a community of women & children who feel confident, happy and comfortable whilst wearing our line. The feeling of happiness you get when you purchase from MooRoo is made even greater by the certainty that you’re choosing a sustainable brand that takes every step to ensure we can give back to the earth and shop responsibly for our future and the future of our mini-me’s.
We hope you love the pieces as much as we do!